Noireônaturel, the organic brand, expert in frizzy hair, now serving all curls
Fétia (the brand's creator), a former frustrated consumer who couldn't find cosmetics suited to her hair type (kinky), launched her specialized Black beauty blog in 2009. It features articles on natural beauty tips, DIY recipes, awareness, and rants (particularly about skin bleaching and children's hair straightening). After 2 years of writing, the conclusion was clear: new products needed to be created.
In February 2011, NoireÔNaturel was born and became the first organic cosmetic brand made in France dedicated to Black and mixed-race skin and natural textured hair.
Each product is conceived, imagined, and dreamed up by Fétia. From the formulation on paper to the transcription of the formula in the lab, she has surrounded herself with the best French laboratories specializing in organic cosmetics. Her particular encounter with a research and development specialist in the organic hair segment marked a real turning point for the development of future NoireÔNaturel products. This human connection brought the first products in the range to life. Twelve years later, this dynamic duo still works together on developing new treatments that will soon complete the range.
Indeed, from the product's composition, its texture, its fragrance, its name, to the packaging design, the creator of NoireÔNaturel is committed to offering you products that meet the needs of textured hair (wavy, curly, frizzy, relaxed to kinky) but also allow for a real moment of pleasure. Because for Fétia, cosmetics must obviously be effective but also provide pleasure. This is why she pays particular attention to textures and fragrances.
Be curly
Be You
Be happy
NoireÔNaturel, more than a brand of hair products for textured hair, is an eco-responsible beauty concept that celebrates natural beauty.
With Amour de Tortilles, NoireÔNaturel has been offering a solid shampoo, which has become a real trend, for over 10 years. With the shampoo cream, NoireÔNaturel offers for the first time a shampoo for textured hair that does not lather because it is sulfate-free.
Each product has been designed to meet the specific needs of textured hair (wavy, curly, coily, relaxed to kinky).
We have created routines adapted to each curl type to facilitate your choice of NoireÔnaturel routine, with application tips for optimal results.
The composition of our products is based on active ingredients that celebrate natural beauty, highlighting ingredients from Afro-Caribbean biodiversity such as shea butter, cocoa, coconut oil, and many others.
The goal? To return to the source of your wavy, curly, coily, relaxed, or kinky hair's natural needs, without artifice or false promises.
OUR LABELS AND AWARDS
Products that have always been ECOCERT and Nature et Progrès certified to naturally enhance your beauty while respecting your body and the planet.
Our SUBLIMATING CARE MASK was ranked #4 out of more than 50 products.
Our SYNERGY OF HAIR OILS was voted the #1 hair oil for 2 consecutive years (2013 and 2015).
BE CURLY, BE HAPPY, BE YOU
Today, noireÔnaturel's ambition is to offer all curl types 100% natural, 100% clean hair products without compromise (no SLS, no ALS, no Silicones, no Quaternary Ammonium) in the formulas! Our wish is to help women with wavy, curly, frizzy, to coily hair to love themselves Ô naturel (with their unique hair, their frizz, their curls)! To wear their hair with pride! To embrace themselves and fight against the dictates of straight hair!
