"Black beauty is not always synonymous with natural, and the cosmetics on offer are still too often derived from synthetic chemistry."
Fétia, the founder

So-called "natural" ranges are flourishing but rarely offer the guarantees of safety and traceability to which every consumer is entitled.
The idea is to offer an alternative by enhancing the natural beauty of women of color. This is how our blog, and then our website, have made homemade cosmetic recipes available to our readers so that they can take care of their skin and natural hair.
We invite you to approach beauty naturally: be proud of your sapodilla or ebony skin! Say no to bleaching! Say no to relaxing on children!
NO GMO
EN Phenoxyethanol
NO silicone
NO dyes
NO parabens
NI nanoparticles
NI peg
NO synthetic fragrance

We are committed to offering quality products.
Each product has been designed to meet the requirements and specific needs of black or mixed-race women. Each of our formulas undergoes strict quality controls (quality of raw materials, safety tests, component stability, etc.), thereby guaranteeing optimal stability and tolerance for our cosmetics. We comply with European Cosmetics Regulation (EC) No 1223/2009 by having a cosmetic product information file for all our formulas. The laboratories with which we work comply with European Good Manufacturing Practices (GMP).
RESPECT FOR ECOLOGY
We have chosen to eliminate superfluous packaging for our products. This leads to a clear reduction in waste and impacts the weight of our products, making them lighter, which improves their ecological footprint during transport. Furthermore, our containers are also eco-friendly, made from recyclable materials and/or are themselves recyclable. They are subject to the approval of the ECOCERT Greenlife certification body for Ecocert certified products. Our PEFC-certified labels are produced by an Imprim’Vert certified printer.


We are also committed to incorporating natural and organic plant active ingredients from Afro-Caribbean biodiversity into our formulas. We also work with local producers in a sustainable approach and integrate Mediterranean or fair trade ingredients.

The product is cushioned with SizzlePak®, a 100% eco-friendly natural material made from 80% recycled cardboard.
For environmental reasons, invoices and delivery notes will not be included with your order; you can find them directly in your personal account.
Please feel free to contact us by phone.
We respond to emails as quickly as possible to provide you with a fast, clear, and effective answer. Orders are dispatched within 4 working days, and an email will confirm each stage of your order's processing: from preparation to delivery to your shelf.


























